My name is Kircho Grozdanov and I’m a Product Designer with 14 years of experience crafting digital products that people love and businesses rely on. I enjoy partnering with founders, engineers, product leaders, and stakeholders to turn early ideas into solutions that balance user needs, technical constraints, and business goals.

I’ve had the chance to work across AI, crypto, and consumer products, including LatticeFlow, NEXO, Smule, bTV, and Easy Online. Along the way, I’ve led end-to-end SaaS design, helped scale design systems, guided discovery and prototyping, and used research to shape product direction.

I’m naturally curious and business-driven, always looking for ways to learn, mentor, and tackle complex problems that make an impact for users, teams, and the business.